Many firms come to us having never invested in paid search and simply want to understand whether it's right for them.

We guide clients through the process from initial strategy and campaign setup to ongoing management, making sure our approach and actions are clearly explained.

PPC isn't guaranteed to succeed – its success is significantly influenced by how the campaigns are managed. Campaign structure, targeting, bidding strategy, conversion tracking and ongoing optimisation all play a significant role in performance. Well run PPC is usually a very good fit for the legal sector.

We regularly work with firms whose previous campaigns failed to deliver the expected returns, and apply our experience and expertise to fix the issues, rebuild the campaigns correctly, and refine them consistently thereafter.

Running PPC effectively requires ongoing attention and specialist knowledge. For many firms, it's difficult to dedicate the time needed whilst balancing wider marketing responsibilities.

We provide a fully managed PPC service that allows the firm’s internal teams to focus their time elsewhere while knowing that the campaigns are being managed by experts.

Generating enquiries is one thing; generating the right enquiries is another.

Poor lead quality is often the result of loose targeting, weak messaging, poor budget management, or campaigns that haven't been properly refined over time. Our priority is always on attracting quality enquiries, then we push for quantity.

It’s not uncommon for incorrectly managed PPC campaigns that were once reasonably successful, to then see diminishing returns. Additionally, markets change, competition increases and campaigns naturally lose their standing if they aren’t managed to stay ahead.

If results have declined, we review the account (quickly identifying where the issues are and where mistakes are being made), identify the specific areas in which performance has slipped and implement the changes needed to restore momentum.

Most firms are looking for greater consistency rather than unpredictable peaks and troughs in enquiries.

When managed correctly, paid search offers a scalable and measurable way of generating new enquiries every month, every week, and every day, allowing firms to adjust investment in line with demand and business objectives.

Generalist agencies often manage PPC campaigns across dozens of industries – this can work perfectly well for many types of products or services. But for best returns for law firms, we would argue that the legal sector requires a deeper level of understanding – of the market, of the audience, and of the types of enquiry law firms need.

Because we work exclusively with law firms, we don't need to learn your sector before adding value. We already understand the market, where the opportunities are, and the commercial and competitive environment in which your campaigns operate.

The important question here is whether the campaigns are commercially profitable. Most firms will not consider their PPC to be too expensive if the investment they are making is bringing in significant new matters in return.

We focus on improving efficiency and return on investment so that advertising spend is far outweighed by the revenue generated. In many cases, once firms have confidence in the returns they are seeing, they ask us to increase their investment because the numbers now make commercial sense.