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Specialist PPC for
law firms that
want to grow.

Legalcraft manages Pay Per Click campaigns exclusively for law firms, generating better quality enquiries and higher-value matters.

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Our Perspective

We’ve exclusively managed law firm PPC for many years ~ delivering campaigns that target the right audiences for the best enquiries to reliably grow new client numbers.

We work with UK law firms to execute paid search strategies that are proven for the legal sector, tailored for your firm, and personalised for your target market.

Our Approach

What We Do

01

Paid Search Strategy

Research-led strategies built around your firm's target practice areas, your markets and your growth objectives.

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02

Landing Page Direction

Hands-on guidance and testing to ensure your firm's website landing pages are optimised to convert more of the right types of traffic.

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03

Campaign Management

Expert daily management of your ad campaigns - focused on high quality, high-intent enquiries to lead to higher-value clients.

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04

Reporting & Optimisation

Reporting that is easy to understand and that feeds into continuous optimisation to drive even better performance for your firm over time.

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Results That Matter

All our client work is strictly confidential, but here’s a small selection of the results we’ve achieved:

Growth

143%

increase in quality enquiries

Law firm's previous agency were too slow and expensive - we quickly increased enquiry numbers and at a lower monthly fee.

Efficiency

62%

reduction in cost per enquiry

Campaigns managed by the firm in-house – we optimised the campaigns to significantly reduce click & conversion cost.

Longevity

18+

years' legal PPC management

Our longest standing client has been with us for over 18 years – we have consistently grown their PPC enquiries during this time.

Conversions

6x

increase in enquiries over 2 years

Since starting work for this firm 2 years ago, we have increased enquiry numbers 6 fold – prior to this they had only seen dropping numbers.

Conversions

10x

increase in enquiries for only 50% spend increase

Small law firm's PPC was failing at 2 enquiries per month with previous agency - now 20 per month under our management.

About You

Some of the common circumstances in which law firms come to us:

Never used PPC before

Many law firms first come to us having never tried PPC before and are unsure where to start. We take care of everything: full PPC setup through to ongoing management, with clear explanations at each step.

Tried PPC but it didn’t work

It’s not uncommon for a firm to have tried PPC and it failed for them due to the way it was being managed. We fix, rebuild, and optimise to make the campaigns work.

PPC is being run in-house

Run properly, PPC is a significant task that few firms have the capacity to handle in-house. Instead, take advantage of our decades of PPC experience, improve your ROI, and free-up your time and resources in the process.

Receiving poor lead quality from PPC

If your PPC is generating poor quality enquiries, this can often be caused by poor targeting, bidding, messaging, and under-optimisation – we on the other hand are always focused on enquiry quality, not just quantity.

PPC used to work but now doesn’t

A decline in PPC results can happen when campaigns are left to drift without close management. We refocus and restructure to bring the campaigns back on track, and keep them there.

Require a source of consistent enquiries

Most firms want enquiry volumes they can rely on. When properly managed, PPC is the most flexible and reliable marketing strategy for gaining consistent new enquiries.

Existing agency is too generalist

As specialists, we already know how to build and run successful PPC campaigns for law firms, so you can avoid paying for the mistakes of a generalist agency that is trying to learn your sector.

PPC has become too expensive for us

PPC should always be profitable - no matter what your budget is, you should be gaining a significant return on that spend. When the revenue generated far outweighs the spend, we often find that the firm wants to spend more on PPC.
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About Us

15+ years
working behind
the scenes…

Legalcraft is made up of a small team of paid search experts who have each worked in legal sector PPC for over 15 years. We came together out of mutual respect for the work we were individually delivering for numerous law firm clients, behind the scenes, year-in year-out. We therefore created Legalcraft to operate under one banner, and to continue doing what we do best: operating as seamless extensions of our law firm clients, delivering outperforming PPC campaigns.

Almost all of our clients come to us by referral and clients we started working with over 15 years ago are still clients today. It’s a record we work hard to maintain.

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