About Us
Legalcraft is a small team of Pay Per Click specialists with more than 15 years' experience in legal PPC.
We work exclusively with law firms, operating as an extension of their teams and managing paid search campaigns focused on generating new clients and growth.
About Us
A selection of the reasons why Legalcraft stands out as the preferred choice for law firms.
100% Legal Sector PPC
We only work on PPC for law firms, no other sectors. This specialist knowledge and experience set us apart from the generalist agencies – you aren’t paying us to spend months or years trying to learn your sector, we’re already the specialists.
A Small Team by Design
We're intentionally a small team - it allows us to stay close to the work, remain directly involved in every account and provide a level of continuity that can be difficult to achieve within larger agencies. And frankly, we enjoy what we do a lot more than the prospect of managing a large team.
Long-Term Relationships
Many of the firms we work with today have been clients for well over a decade. We see that as a reflection of the trust we've built and the consistency of the work we deliver.
Built on Referrals
Most firms come to us through recommendations from existing clients and professional contacts. We've grown steadily by working with firms that, like us, see PPC as a stable and long term tool for growth.
Experience Across Practice Areas
Over the years we've managed campaigns across a wide range of legal services, from family law and contentious probate through to clinical negligence, employment law, conveyancing, private client work, and corporate.
Direct Access
Our clients deal directly with us, the people responsible for managing your campaigns. There are no account handovers, layers of account management or rotating teams.
Commercially Minded
Our focus is straightforward: helping law firms generate profitable clients from paid search. Every decision we make with a campaign is considered in that context.
Accountable for the Work
The work we do is always focused on how it can commercially benefit our clients. To help maintain this focus, we regularly report on the results of our work and how the campaigns are performing so our clients know where they stand.
Results That Matter
All our client work is strictly confidential, but here’s a small selection of the results we’ve achieved:
Family
143%
Increase in quality enquiries
Personal Injury Law Firm 12 month campaign
Probate
67%
Reduction in cost per enquiry
Commercial Law Firm 9 month campaign
Defamation
67%
Increase in conversion rate
Employment Law Firm 6 month campaign
Medical Negligence
2.6x
Increase in conversion rate
Employment Law Firm 6 month campaign 2
Ready to get more from your firm's PPC?
If you’re looking for a PPC partner that understands the legal sector and knows how to make PPC successful for law firms, get in touch today.
Get in touch