Yes. We focus exclusively on PPC for law firms. That experience across legal services is what shapes how we structure and manage campaigns.

We don’t apply a generic PPC model. Our approach is based on long-term experience within legal search, where competition, lead quality and commercial value behave differently to most other sectors. Our experience allows law firms to take a short cut to running successful paid search campaigns.

No. PPC performance can depend on a range of factors including competition, budget and market conditions. That said, our results will speak for themselves.

Most campaigns generate data quickly, but meaningful results typically develop over the first month or two as we begin to refine targeting, messaging and conversion performance.

We manage the full paid search process, including strategy, campaign structure, optimisation and guidance on landing pages where needed.

Yes. You deal directly with the people responsible for your campaigns, not a separate account management layer.

We typically work on rolling agreements rather than fixed long-term contracts. Clients stay with us for many years based on performance and trust rather than contractual obligation.

It varies, but we usually work closely with firms at the start to understand priorities and then maintain regular but focused communication once campaigns are established.

Yes. Many of our clients have in-house teams. We often work alongside them, focusing specifically on paid search while aligning with their broader marketing activity.

Success is not just traffic or ‘leads’. It’s generating consistent, high-quality enquiries that translate into new matters, which in turn feed the firm’s growth.

Yes. We provide clear reporting on the performance of the campaigns and on any planned actions – we don’t bombard you with unnecessary or confusing metrics.

We of course take advice from the firm so budget is focused on its priority areas. We then use performance data combined with our own market experience to allocate budget to generate the most valuable enquiries, adjusting over time as campaigns evolve.